Work Samples

Company: Canadian Cancer Society

The Canadian Cancer Society is a national leader in cancer research, advocacy, and support. Their work spans cancer prevention, policy change, and providing trusted information and care to those affected by cancer across Canada.​

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Project: Smoke-Free Curious Ads Campaign

This project involved designing and launching a bilingual national ad campaign, including Google Display and social media ads, for the Canadian Cancer Society. Funded by Health Canada’s Substance Use and Addictions Program, the campaign encouraged smoking cessation by connecting with people who were “smoke-free curious” and ready to build healthier habits.

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My Contributions

​Content writing, Creative direction, Editing and proofreading, Project management, Partnership development, Account and client management

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Visuals

Digital ad preview above; carousel ad below.