Bringing Strategy to Storytelling

Company: Canadian Cancer Society

The Canadian Cancer Society is a national leader in cancer research, advocacy, and support. Their work spans cancer prevention, policy change, and providing trusted information and care to those affected by cancer across Canada.​

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Project: Smoke-Free Curious Ads Campaign

This project involved designing and launching a bilingual national ad campaign — including Google Display and social media ads — for the Canadian Cancer Society. Funded by Health Canada’s Substance Use and Addictions Program, the campaign encouraged smoking cessation by connecting with people who were “smoke-free curious” and ready to build healthier habits.

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My Contributions

​Content writing, Creative direction, Editing and proofreading, Project management, Partnership development, Account and client management

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Visuals

Digital ad preview above; carousel ad below.