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Bringing Strategy to Storytelling

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Canadian
Cancer Society

Expand Project

Company: Canadian Cancer Society

The Canadian Cancer Society is a national leader in cancer research, advocacy, and support. Their work spans cancer prevention, policy change, and providing trusted information and care to those affected by cancer across Canada.

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Project: Expand

This project included content creation, campaign coordination, and website design for the Canadian Cancer Society’s Expand Project — a Health Canada–funded initiative aimed at expanding conversations around nicotine and tobacco use among queer and trans young adults ages 18–29. The campaign emphasized inclusive, non-judgmental messaging and community-based engagement.

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My Contributions

Content Writing, Editing and Proofreading, Project Management, Partnership Development, Account and Client Management

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Visuals

Website preview available above, with campaign graphics and a live link below.

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