Bringing Strategy to Storytelling

Company: Canadian Cancer Society

The Canadian Cancer Society is a national leader in cancer research, advocacy, and support. Their work spans cancer prevention, policy change, and providing trusted information and care to those affected by cancer across Canada.

​​

Project: Expand

This project included content creation, campaign coordination, and website design for the Canadian Cancer Society’s Expand Project — a Health Canada–funded initiative aimed at expanding conversations around nicotine and tobacco use among queer and trans young adults ages 18–29. The campaign emphasized inclusive, non-judgmental messaging and community-based engagement.

​​​​

My Contributions

Content Writing, Editing and Proofreading, Project Management, Partnership Development, Account and Client Management

​

Visuals

Website preview available above, with campaign graphics and a live link below.