Bringing Strategy to Storytelling

Company: guudguuds
A Canadian social-impact startup created to make conscious consumerism easy and communal. The brand centered on the idea that everyday purchases can fund meaningful change and foster fellowship among like-minded individuals. (The company later closed due to pandemic-related funding constraints, but the brand assets continue to demonstrate the original vision.)

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Project: Brand & Website Launch
This project included content creation, editing, and full website design to introduce guudguuds to articulate its mission of “giving back through giving.” The launch included an e-commerce site, social-media voice, and supporting visual identity.

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My Contribution

UX Design, Graphic Design, Content Writing, Creative Direction, Editing & Proofreading, Project Management, Social Media Management, Third-party Vendor Management

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Visuals

Website and brand preview above (site no longer live).